On December 8th, 2023, it was announced that Wisconsin and 32 other states and territories finalized an agreement with JUUL Labs for $435 million. This agreement was a result of a two-year bipartisan investigation into the e-cigarette manufacturer’s marketing and sales practices. Wisconsin is to be allocated more than $14.7 million as a result of this settlement.
In addition to financial allocations JUUL also must comply with a series of strict marketing and sales terms. These terms include that JUUL will refrain from the following
- Youth marketing
- Funding education programs
- Depicting person under age 35 in any marketing
- Use of cartoons
- Paid product placement
- Sale of flavors not approved by FDA
- Allowing access to websites without age verification on landing page
- Representations about nicotine not approved by FDA
- Misleading representations about nicotine content
- Sponsorships/naming rights
- Advertising in outlets unless 85% audience is adult
- Advertising on billborads
- Public transportation
- Social media advertising
- Use of paid influencers
- Direct- to- consumer ads unless age-verified
- Free samples
To learn more about this settlement